Wayra

Challenge
Contribute to the success of an established corporate acceleration program, ensuring a quality experience for founders and optimal outcomes for participating startups.

Design

• Strategic Outreach: Identifying and engaging with high-potential startups at key events
• Experience Design: Personalized support for 150+ startups with a focus on eliminating pain points
• Ecosystem Orchestration: Coordination of 50+ mentors and 40+ events with an emphasis on strategic matching and value creation.

Methodological Framework

Service Blueprint: I mapped the founder journey touchpoints from initial application to program completion, identifying pain points and optimizing each interaction. We automate administrative processes, freeing up time to focus on the startup experience.

Personalized Support: I developed an ongoing follow-up system with each startup to ensure they received support beyond the formal sessions. This included strategic connections with my network, access to additional Wayra services, and amplification of their visibility on digital platforms.

Impact and Results

• 150+ startups successfully supported through the program
• Optimizing mentor-startup matching based on the specific needs of each founder
• 40+ events designed to maximize the value of networking and strategic connections
• Follow-up system that significantly improved founder retention and satisfaction
• Streamlined administrative processes to dedicate more time to experience design

What This Shows

• Ability to coordinate complex ecosystems with multiple stakeholders
• Focus on a human-centered approach applied to corporate innovation programs
• Balance between operational efficiency and personalized attention to founders
• Ability to optimize established programs through process improvement

Key Strategic Lesson In innovation ecosystems, the quality of relationships matters more than the quantity of interactions. Personalized support generates better results than standard automated processes.